Create Your Own Charm Story

Project

Created a modern, cohesive brand identity for a mix-and-match charm collection targeting women ages 22–55 who value personalized jewelry and accessories in their day-to-day style.

Charming Chic is a selling system of sterling silver charm necklaces for independent retailers. The Charming Chic brand creates a fun in-store experience, allowing customers to mix and match chains, charms, and charm pendants.

Skills

Brand identity, art direction, graphic design, copywriting, and merchandising.