100th Anniversary
Project
Celebrating 100 years of business as a leading jewelry manufacturer.
Brought to life through exclusive anniversary collections and cohesive marketing materials spanning trade shows, sales presentations, print publications, social media, and email marketing.
Skills
Owned and executed campaign strategy, creative direction, project management, brand storytelling, print and digital design, copywriting, website development, social media marketing, and cross-functional collaboration.
The Mood Board
The Goal: Honor Berco’s past while focusing on the present. Showcase exclusive in-house designs. Create material to use throughout the year, with a focus on summer tradeshows, the busiest buying season.
The Look: Bright whites, what I call Berco Blue, and dramatic lighting.
The Inspiration: Taking inspiration from celebrations, sparklers, and the city lights of Chicago, I knew I wanted some light element. Utilize the light blue and white look from previous photoshoots.
Social Media Campaign Assets
Email Campaigns
